The perception of online gambling websites as money-grabbing, children-appealing ethical waste zones is only fuelled by multiple stories of kids stealing their parents’ credit cards and blowing thousands of pounds on gambling websites. The proliferation of betting shops on our high streets, of which Paddy Power makes up a decent number, is considered one of the greatest scourges on our society. As the noose tightens around the gambling industry’s neck with the Fixed Odds Betting Terminals crackdown and further increased regulation on online and TV advertising, the public’s perception of the morality of the UK gambling industry has never been lower.